America’s Creativity Problem
George Land, a business consultant and researcher, is partially responsible for America successfully landing a man on the moon. However, unless you are in certain circles, you probably never heard of him. Yet, his contribution to the space program, creativity, and business are immense. In the 1960s, NASA contacted Land for his help in identifying the space program’s most creative employees. NASA needed to establish problem solving teams for the challenges the space program was experiencing. Land and his team created a creativity test and helped NASA achieve their goal. Now with a creativity test and a small body of research, Land wanted to expand his study. Like any good researcher, Land turned his study on 5-year-olds. During the course of his research, Land and his team would give his creativity test to approximately 1,600 kids. The results were a bit shocking. Of the 1,600 kindergarten students, 98% of them scored as creativity geniuse...